It was an incredible journey: finding, meeting and interviewing on film at least one fan from every MLB team last week at Citi Field during the 2013 MLB All-Star Game festivities. And now that we've finished post-production of our digital short about Baseball fan loyalty, 30 Fans from 30 Cities, I have to say ... Man! Baseball has got to have some of the most loyal, interesting and affable fans on the planet!
We heard some beautiful stories that, truly, only Baseball fans could produce. There was our 10-year-old New York Mets fan, Julian, who opened the interviews by professing he's been a fan "since I've been able to talk." And our mid-20s Baltimore Orioles fan from Manhattan, Travis, who said he "latched on ... when I was five years old in the New York PONY Leagues when they handed me my first Orioles jersey." Then we had our Cincinnati Reds fan, David, a mid-40s father who is raising his family to root for Cincinnati because of the "tradition of the Big Red Machine." And of course who could forget our Diamondbacks fan, Will, from Westchester County, who has been an Arizona fan "since 2001 when the Diamondbacks beat the hell out of the Yankees."
We wholeheartedly appreciate all the feedback and recognition from friends and industry colleagues we've received since releasing our digital short on Vimeo. We were pleased to see our video linked on Yardbarker, SB Nation, Mets Police, Uni-Watch, and many other fantastic blogs, Twitter pages and Facebook posts.
This type of field research is just one aspect of sports branding and marketing that we do here at Fanbrandz. I hope you'll take the time to share with your friends our fan video, but I also hope you'll take a few minutes to learn a little bit more about what we do by heading over to our Work page, and eventually to our Contact page to speak directly with us about how we can help you connect with your fans on a deeper level than ever before.