DALLAS -- Buckle up for the 2020 Bridgestone NHL Winter Classic.
It will be the first Winter Classic south and west of St. Louis. It will feature two teams playing outdoors for the first time: the Dallas Stars and the Nashville Predators. And it will be at the iconic Cotton Bowl Stadium on New Year's Day.
The logo, to be unveiled as part of a press conference at the stadium on Wednesday at 3 p.m. ET, looks like a big belt buckle that came straight from a Texas cowboy.
As if forged by a smith, not designed by a graphic artist, it seems 3D, shining in sterling silver with gold highlights. The border is made of rope and rivets. There are flourishes and four stars. The lettering has a western flair. Read more.