When NBA Cares was first launched under David Stern, no one knew it was going to evolve into something so large and important. Five years later, under the continued watch of new NBA Commissioner Adam Silver, NBA Cares has "gone green" and is now bigger than ever. LeBron James has won awards for his work with the program, and is never shy to talk about the amazing work NBA Cares provides:
"I’m chasing something and it’s bigger than me as a basketball player," LeBron said. "I believe my calling is much higher than being a basketball player. I can inspire people."
Carmelo Anthony recently opened up on Twitter about the program, saying, "NBA Cares Day of Service is always a highlight of NBA All-Star weekend for me."
Bill de Blasio, Mayor of New York City, recently teamed up with NBA Cares, the NY Department of Education and Share our Strength to announce a summer meals program that provides free healthy meals to millions of children across New York City, saying, "Ensuring the health of our children is our highest priority - and providing them with quality, nutritious meals is central to that. I am thrilled to see this partnership with the NBA continue, and I urge all New Yorkers to participate in this free city service.”
NBA draftees Jabari Parker, Andrew Wiggins, (pictured below) Doug McDermott, Dante Exum, and several other key lottery picks also were at PS 111 to listen to de Blasio speak. The players then hosted a basketball FIT clinic to teach kids how to be healthy and use basketball as a means of fun exercising.
"This is about our DNA," says NBA Commissioner Adam Silver. "We believe, through NBA Cares, that everyone and anyone who is in our position has an obligation to give back to the community and to be leaders in social responsibility, and so this is our signature. Every place we go -- All-Star, Finals, exhibition games around the world -- it's our obligation to shine the light on things that people should be doing and to help communities in which we operate."