Fanbrandz is pleased to share our latest collaboration with the National Hockey League and Creative Director, Paul Conway as NHL unveils the 2015 Bridgestone Winter Classic in Washington D.C.
Hosted in our nation's capital, and celebrating hockey's roots, we had a unique opportunity to tap into the iconic branding techniques of past Presidential elections.
Our research and development uncovered classic print-based branding using stars and vertical bars as far back as 1908. Herbert Hoover's 1928 campaign firmly established a look that lasted decades. The signature look was expanded in FDR's campaigns, and eventually with John Kennedy and beyond. Below is a small collection of our branding and development process.
We look forward to watching the 2015 NHL Bridgestone Winter Classic in Washington D.C. on New Year's day! Special thanks to Paul Conway for his great creative direction on this project.