When the NHL lockout of 2012-2013 cancelled Columbus All-Star, NHL Commissioner Gary Bettman kept his word to the people of Ohio and held the 2015 All-Star Game in Columbus (2014 was an Olympic year). Fanbrandz worked with NHL Senior Design Director Paul Conway to envision and execute the original Columbus All-Star primary mark and style guide, and when the game was reinstated for 2015, Conway tapped Fanbrandz once again to refresh and complete the branding program. With all the great activation work led by Paul, the result was a great outdoor and in-arena branding program including banners, ice logos, merchandise and yet another memorable All-Star moment for NHL fans across the globe as the best players in the NHL set a record for most goals ever in an All-Star game, much to the delight of local and traveling fans in Columbus.
Fanbrandz Principal Bill Frederick was onsite to witness our work's activation and see a bit of hockey, too! Bill even managed to take one of his trademark "badly timed selfies" with Infinite Scale crew: Brian, Tyler, Cameron and Amy. Great job on the environmental decor program, guys!
We enjoyed the "branding bonanza" that was displayed on Nationwide Arena's new $5.8M scoreboard as well! Five "mill" never looked so pretty!
Congratulations to Paul Conway for another spectacularly branded event. See you next year, NHL ASG!