Bill Frederick will be speaking on developing marquee event brands at the Teams'15 Conference in Las Vegas. His talk will focus on branding strategies that scale from very large properties to much smaller sporting events.
Bill Frederick is principal and creative director at Fanbrandz, a specialized firm that provides branding programs and style guides for clients all across the professional sports world. Clients include Major League Baseball, the National Hockey League, the National Basketball Association, the National Football League, Major League Soccer, the U.S. Tennis Association and NASCAR. Frederick’s event branding programs include more than two decades working with MLB's Design Services on All-Star games identities, over a decade of MLB Postseason and World Series programs, the NHL’s recent editions of the Winter Classic, Stadium Series and Heritage Classics, the NBA All-Star Game, the MLS All-Star Game, the MLS Cup and many more. Fanbrandz was a CLIO awards winner in 2014 and 2015.
"How to Manage your Event Brand"
A overview and preview of Teams'15 talk.
Teams’15 is the world’s leading conference and expo for the sports-event industry. Presented by SportsTravel magazine, TEAMS ’15 will be held November 9-12, 2015, in Las Vegas. Launched in 1998, TEAMS attracts more than 1,400 attendees including CEOs, executive directors and event managers from sports organizations as well as representatives from sports commissions and convention bureaus, corporate sponsors, event suppliers and other hospitality industry opinion leaders. Now in its 18th year, TEAMS has helped define the sports-event and appointment-based trade show industries.