Eco-conscious interior designer Robin Wilson is out with her latest book, "Clean Design, Wellness For Your Lifestyle" and she's taking us on a tour of a co-working office space in Montclair, NJ that's mastered the three Rs: reused, re-purposed and reclaimed...
When the NHL lockout of 2012-2013 cancelled Columbus All-Star, NHL Commissioner Gary Bettman kept his word to the people of Ohio and held the 2015 All-Star Game in Columbus (2014 was an Olympic year). Fanbrandz worked with NHL Senior Design Director Paul Conway to envision and execute the original Columbus All-Star primary mark and style guide, and when the game was reinstated for 2015, Conway tapped Fanbrandz once again to refresh and complete the branding program. With all the great activation work led by Paul, the result was a great outdoor and in-arena branding program including banners, ice logos, merchandise and yet another memorable All-Star moment for NHL fans across the globe as the best players in the NHL set a record for most goals ever in an All-Star game, much to the delight of local and traveling fans in Columbus.
Fanbrandz Principal Bill Frederick was onsite to witness our work's activation and see a bit of hockey, too! Bill even managed to take one of his trademark "badly timed selfies" with Infinite Scale crew: Brian, Tyler, Cameron and Amy. Great job on the environmental decor program, guys!
We enjoyed the "branding bonanza" that was displayed on Nationwide Arena's new $5.8M scoreboard as well! Five "mill" never looked so pretty!
Congratulations to Paul Conway for another spectacularly branded event. See you next year, NHL ASG!
We're proud to announce that the Fanbrandz team took home two trophies last night at the 51st Annual Art Director's Club of New Jersey Awards dinner!
In the category of Corporate and Promotional Design, gold was awarded to the 2014 NHL Heritage Classic program, and silver awarded to the 2014 MLB All-Star Game program.
Both of these projects were team efforts and could not not have been accomplished without the critical work and input of colleagues Skye Dillion and NHL's Paul Conway for the Heritage Classic, and Todd Radom and MLB's Anne Occi for the All-Star Game. Congratulations!
2014 NHL Heritage Classic | Gold
SPECIAL EVENT BRANDING PROGRAM | CORPORATE & PROMOTIONAL DESIGN
We took a look to see how many Twitter followers each club earned during the 2014 MLB Postseason and it turns out, even though the Royals couldn't top the Giants in last night's Game 7, they toppled every other team in gaining new Twitter followers over the last month, nearly doubling what the Giants gained! This is a real testament to the support the Royals received during this Postseason, so to us, they're also World Series Champs.
These Twitter Standings are relevant as of Noon, October 30, 2014.
Fanbrandz is pleased to share our latest collaboration with the National Hockey League and Creative Director, Paul Conway as NHL unveils the 2015 Bridgestone Winter Classic in Washington D.C.
Hosted in our nation's capital, and celebrating hockey's roots, we had a unique opportunity to tap into the iconic branding techniques of past Presidential elections.
Our research and development uncovered classic print-based branding using stars and vertical bars as far back as 1908. Herbert Hoover's 1928 campaign firmly established a look that lasted decades. The signature look was expanded in FDR's campaigns, and eventually with John Kennedy and beyond. Below is a small collection of our branding and development process.
We look forward to watching the 2015 NHL Bridgestone Winter Classic in Washington D.C. on New Year's day! Special thanks to Paul Conway for his great creative direction on this project.
In an article entitled 'Winning Looks' our principal, Bill Frederick is spotlighted as a local small business owner both living and working in Montclair. Our studio history with MLB and NHL is outlined in the piece. It's out now in the Back to School 2014 edition.