For destination special events, the branding needs a hook that is relevant to local fans, visitors and for the larger audience visiting through the broadcast.
For anyone who has ever been to Chase Field, the desert and Saddleback Mountain rising above it is such a distinguished visual feature that fit the bill in Phoenix. The mountain range was illustrated with specific time and lighting in mind with the mountains highlighted red at sunset, right when the game was scheduled to start.
There were other regional influences: the geometric patterns in the diamond back rattlesnake, the geographic patterns in the Navajo pottery and weaving and the host club aesthetics.
For the theme art in this program, an abstracted desert, mountains and sky was created as a 'wallpaper' and widely used in the activation.