Fanbrandz worked with the Edmonton Oilers Entertainment Group and OEG executives Stew MacDonald and Jeff Harrop on development of the 2017-18 uniform program.
The development process was thorough and process-oriented and explored a wide range of approaches. In the end, the refined version of a traditional style with arm and waist stripes and solid yoke won the day.
The new ADIZERO sweater utilizes a shift to an orange slightly brighter then the third jersey from last season and also deepens the blue to a navy that harkens back to their original WHA uniforms. It was unveiled in Las Vegas on June 20.