Primary Logo Components
Aside from the physical and geographic influences, the 2013 All-Star Game logo and identity package was firmly rooted in the Mets colors, typography and cityscape. Following the development of the primary logo, a custom large and small cap font was created to capture the look and feel of the quirky Mets typography. Saved as "true fonts", they could be loaded up in designers' font libraries for use in brand messaging used in print, digital as well as licensing.
Photographing the NYC Skyline and Bridges
In order to obtain original photographic imagery for illustration, the NYC skyline needed to be shot from Willets Point, but due to several visual obstructions, an alternate vantage point from Jersey City was used, images were then flopped and stitched together to form a single, continuous image for illustration reference. The new World Trade Center was still under construction, but Port Authority renderings were used to include it in the skyline. The bridges were also a bit of a challenge without the use of a helicopter -- but with some very creative thinking by photographer, Bob Scott, (mostly) legal vantage points were accessed to complete the photo series.
Creating Subway Tile
The New York subway tiles and mosaic art in the tunnels between the 42nd Street Times Square station and Lexington Avenue station were a great source of influence. The theme art was essentially a Mets branded subway platform with mosaics that framed various baseball players. The master tile files were created so that they were completely modular and able to be configured for any format.
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