Without durable, adaptable art, brand control is lost due to lack of continuity. Brand art that cannot be reproduced reliably, looks disorganized and cases production nightmares for partners. Work for the 2012 Postseason displays this notion as good as David Ortiz swings a baseball bat, or, as good as Derek Jeter fields a two-hopper to short, for you Yankees fans out there. Every piece of art in this system (about 220 logos) must survive on every application on every substrate. The images below demonstrate just a few in terms of scale and application.
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