October. Such a powerful month in Major League Baseball. Such a powerful word. October means playoffs (we have a Mr. October in Reggie Jackson, after all). With October comes design opportunity, the chance to further a brand through typography. - See more on HOW Design
In an article entitled 'Winning Looks' our principal, Bill Frederick is spotlighted as a local small business owner both living and working in Montclair. Our studio history with MLB and NHL is outlined in the piece. It's out now in the Back to School 2014 edition.
By Thia Shi Min
Fanbrandz has done extensive research to catalog and present all the unofficial world cup hashtags in the form of these illustrations. In some instances, the team had an official account with a marketed hashtag, while the fans of other teams have came up with their own. One country had also banned the use of Twitter, which made their research difficult. Despite these challenges, the team did it, and compiled all 32 hashtags on their own Fan Brandz website.
By Yohana Desta
If you're truly addicted to the social site, you can't watch a major telecast without constantly checking your feed. So keep up with the sport via Twitter by following certain hashtags. The site Fanbrandz has put together a fun, handy guide to tags you should expect, like #GoSocceroos (for Australian fans), #EmBuscaDoHexa (for Brazilian fans) and #Bleus (for French fans).
By Terry Lefton
“I don’t see the Clippers brand as beyond repair,” said Bill Frederick of sports agency Fanbrandz. “I’d want some research to see how their fans relate to the Lakers and vice versa. Once you have that, there’s probably the best opportunity you’ll have to convert some of their [Lakers] fans into some of yours.”
By John Lombardo
“In a lot of the branding that we do, we constantly look back at the original brand name,” said Bill Frederick, principal at Fanbrandz, a branding company that lists the NBA as a client. “This is an unusual case. The risk is that in sports, fans feel they are owners of the brand, and there is always a portion of the fan base that feels betrayed.”