AT&T Park's proximity to the bay is one of it's greatest features, and one that was an obvious when developing the Giants All-Star look. We knew that every single fan at the Home Run Derby would be waiting for a home run to arch over the wall and down to pods of kayakers there to gather a prize. It’s a very compelling theme.
While illustrating the path of home run hurling over the outfield wall for the primary logo, actual game footage and diagrams were used to specifically illustrate an official out-of-the-park home run and not a foul ball–which would be quickly identified by an astute fan.
The "splash" would go on to become the ubiquitous symbol of the All-Star Game. It was used on every application imaginable and even as the design imaged in the outfield.
The entire illustration was then framed in a modular poster system, which is a familiar format for contributing local illustrator, Michael Schwabb's finished works.
With Michael Schwabb's distinct style, a very colorful and lively program for the Giants was created, one that will be remembered for quite some time.