The Boston Bruins hosted the Flyers in the 2010 Winter Classic at Fenway Park. These programs are used to turn a baseball stadium into a hockey rink for one special day.
The branding package– developed with NHL's Paul Conway–contained art for broadcast, venue decor, event signage, tickets and everything in between. Inspiration for this year's primary mark comes directly from the architecture of Fenway Park, featuring the red brick exterior and distinct green paneling, the same green seen on the "Green Monster" where much of our art was displayed. The use of nostalgic team logos and throwback sweaters also sets the mood for the entire event.