The Tampa Bay Lighting host the 2018 NHL All-Star–all while the host city of Tampa is throwing the annual Gasparilla Pirate Festival–this identity celebrates the colorful local themes sun, sand, pirates, beautiful waters, and hockey!

Another very rewarding collaboration with NHL's Paul Conway,  we kept adding more and more fun visual elements resulting in a style guide full of colorful graphic borders and treatments inspired by ship prow carvings, local flora and backgrounds of weathered dock boards. The custom typography was inspired by stenciled type seen around maritime Florida coastal marinas, life preservers and lifeguard stands.

A color palette of navy, two blues, orange and golden yellow captures the spirit of the event and allowed for rich vector illustrations of the Gulf water. We even made a series of signal flags for each of the 31 teams!

Client-side Creative Direction : Paul Conway, NHL VP Creative  +++  Environmental Graphics : Infinite Scale
On-site Photography : Getty Images