The NHL Heritage Classic has returned for its fifth edition, this time taking it to Canada’s Saskatchewan Provence.

This reoccurring event is a celebration of Canadian NHL hockey hosted at rinks across the country–this time at the Saskatchewan Rough Riders’ Mosaic Stadium. Saskatchewan is vast agricultural Provence with wheat being its most noted crop. Wheat fields and wheat sheafs provided plenty of design inspiration and drove the development of theme art. We also created a dimensional custom font and built everything around a rich color palette.

Client-side Creative Direction : Paul Conway, NHL VP Creative  +++  Environmental Graphics : The Look Company
On-site Photography : Getty Images