The 2025 4 Nations Face-Off is an international best-on-best tournament featuring NHL players from the U.S., Canada, Finland, and Sweden.

As a brand new international series separate from the NHL’s other flagship events, it was important that the 4 Nations Face-Off have its own unique visual language while also complimenting the four country’s logos and uniforms. In addition to the heavy use of red, white, yellow, and blue to represent Canada, Finland, Sweden, and the United States, the core design element of the program became the four country-colored bands that flow throughout the logo, wordmarks, theme art, and broadcast animations. Four color-coded graphic patterns were created as a support element to give the identity and applications a distinct international aesthetic.

The theme art program was built to be a modular system, where the backgrounds and player illustrations were all drawn with 45° angles to work together harmoniously in all different sizes and compositions.

With the series being hosted between Montreal’s Bell Centre and Boston’s TD Garden, it was critical to have a set of cohesive English and French marks for use on center ice, broadcast, stadium signage, etc.

The most-viewed non-NFL game ever on ESPN+

The 4 Nations Face-Off final was a hit on the ice for viewers across North America.

The championship game of the best-on-best international tournament between the United States and Canada on Thursday was watched by 16.1 million viewers in North America, with 9.3 million viewers in the United States and 6.3 million in Canada.

It was the second-most watched hockey game in the past decade behind Game 7 of the 2024 Stanley Cup Final, which the Florida Panthers won 2-1 against the Edmonton Oilers. That game drew 16.3 million viewers.

The U.S.-Canada game from TD Garden in Boston, which Canada won 3-2 on an overtime goal by Connor McDavid, is the most-viewed non-NFL game ever on ESPN+.

– NHL.com