We worked with Drake's team to create a product that gave his annual music festival, the OVO Fest, a hint of the Majors. With aspirations to eventually move OVO Fest from the Molson Canadian Amphitheater to the Rogers Center, Drake's vision was to combine his OVO Owl with his hometown's baseball brand - the Toronto Blue Jays.
The hat ended up being the highest selling item at OVO Fest, and has become the hottest item in Toronto. Everyone from P. Diddy, to former Heisman Trophy winner Johnny Manziel, to NBA stars Brandon Jennings and LeBron James were wearing the caps throughout the weekend.
