The Blue Jays were looking to rediscover and restore the DNA of their brand. In 2011, the Canadian lead was removed, the “Toronto” was gone from the primary logo, the word “Blue” had disappeared, and their intrinsic blue color had been minimized. Our task was to recapture the essence of the original brand that won back-to-back World Series in 1992 and 1993.

 Client-side Creative Director : Anne Occi, MLB VP Creative / Anthony Partipilo, TBJ +++ On-site Photography : Getty Images