ARCHIVE: MLB ALL-STAR GAME

2018 | Washington Nationals

When the All-Star Game was heading to the nation’s capital in 2018, we had no choice but to celebrate the beautiful architecture and red, white, and blue with all the pomp and circumstance is deserves. We developed a theme art program that bursts at the seams with historic pride, including baseball players carved as marble statues, entablature border art, Capitol Building column patterns, and a large waving flag to top it all off. For the primary logo, we collaborated with Todd Radom to bring this All-Star to life.

Final Score: American League 8 | National League 6
Attendance: 43,843

2017 | Miami Marlins

While we explored a number of avenues while designing this program, we decided that the club itself should be the main subject of celebration, since this was the first time in Marlin’s franchise history hosting the All-Star Game festivities.

Final Score: American League 2 | National League 1
Attendance: 37,188

2016 | San Diego Padres

Working with Todd Radom, we developed the graphics and theme art package for this San Diego-hosted All-Star Game in 2016. Graphics created for stadium and on-field application included: Petco Park facade art, Coronado Bay scenery, player art, and of course plenty of palm trees. It was also great to include a reference to the naval presence in San Diego with the "Flyover" shooting stars, which was added in the outfield for the event.

Final Score: American League 4 | National League 2
Attendance: 42,386

2015 | Cincinnati Reds

The Reds have the unique distinction of being descendant of the oldest professional baseball club in America. Following All-Star Games played in Target Field, Citi Field and Kaufman Stadium, their heritage was a distinction worth celebrating. A decidedly vintage approach stemming from Mr. Red and the signature handlebar mustaches worn by the original Red Stockings, the identity came together with use of etchings, classic period typography and a style guide package that fit like a glove at the Great American Ballpark and downtown Cincinnati.

Final Score: American League 6 | National League 3
Attendance: 43,656

2014 | Minnesota Twins

The 2014 All-Star Game branding was a result of Todd Radom's photo research around the ballpark and city of Minneapolis. The custom font in this mark was influenced local urban area typography, including Mill Ruins Park, Gold Medal Flour, and Foshay Tower and flowed through all iterations of the wordmarks, secondary marks and event marks. The additional beige colors in the skyline also reflect these historic buildings and Target Field's own limestone facade. And of course, Minnesota's beautiful blue skies and puffy white clouds had to make their way in; and to contain the entire mark is a shape referencing one of the club's early logos.

The theme art for this All-Star program includes an interpretation of Target Field's unique limestone walls as well as a textured pattern that was inspired by the large, undulating metal curtain hanging along the main concourse of the park.

Final Score: American League 5 | National League 3
Attendance: 41,048

2013 | New York Mets

When exploring how to best capture the essence of Citi Field in Flushing, Queens, traveling to the stadium like many Mets fans is a must -- hop on the subway and get off at the beautiful Mets/Willets Point stop. Subway platforms throughout New York City are filled with mosaic tile work, and the broad vistas of the Manhattan skyline with bridge views from Citi Field combined to inspire a graphic concept and basis for the theme art.

Aside from the physical and geographic influences, the 2013 All-Star Game logo and identity package was firmly rooted in the Mets colors, typography and cityscape. Following the development of the primary logo, a custom large and small cap font was created to capture the look and feel of the quirky Mets typography.

Final Score: American League 3 | National League 0
Attendance: 45,186

2012 | Kansas City Royals

Taking cues from the host club logo and outfield scoreboard, a dimensional crown and shield for the marque, which was central to another successful MLB All-Star event brand, was deployed.

Final Score: National League 8 | American League 0
Attendance: 40,933