With NHL’s new venture into the international market, hockey is coming to Europe! It will be the sixth time the NHL has played a regular-season game in Europe, and the first time since 2011. We aimed to maintain a clean and elegant style that was distinctly international, but still hockey.
When designing the logo system for NHL’s Global Series, we wanted to maintain a clean and elegant style that was distinctly international, very different from the location-based research we do for the Winter Classic and All-Star programs. We developed slick typography themed around a Möbius strip and a simple badge shape to contain the logo, something that would not need to be updated year over year as host venues changed.
We then developed a simple yet visually striking package of theme art that could adapt to any teams’ color palette, allowing it to be used for any host team or location.
This current logo system has been used for the 2017, 2018, 2019, and the upcoming 2021 Global Series events.
