A BREAKFAST BRIEFING OF OLYMPIC PROPORTION

Early this morning Fanbrandz had the distinct privilege of attending an off-the-record briefing on the upcoming 2014 Winter Olympic Games in Sochi, Russia that featured the insights and perspectives of Lisa Baird, Chief Marketing Officer of the United States Olympic Committee, and Gary Zenkel, president of NBC Olympics and President of Operations & Strategy at NBC Sports Group. 

The briefing was full of interesting information about America's past, present and future involvement with the Olympics, both on the ice, courts and tracks, and in the media. It was a thrill be in a room filled with so many passionate US Olympic Team fans and business colleagues as we now find ourselves less than 125 days away from the start of the 2014 Sochi Winter Games.

As a studio, Fanbrandz would like to personally say thanks to Lisa and Gary for speaking, and to give many thanks to the Sports for Youth executive committee for hosting this morning's event. We urge all of our friends and colleagues to consider attending a sports briefing at the UJA Federation in New York City. Its professional environment and world class speaker list is worth getting up at 7:00 a.m. by our standards any day of the week!