WHO WE ARE:
Fanbrandz is a sports branding creative agency that partners with leagues, teams, and individual athletes to strengthen their connections with fans.
Whether it’s a new team logo, brand guidelines, or a visual identity for a major sporting event, our sports branding creative agency exists to capture the spirit of a brand and share it with fans all over the world.
A new World Series identity that celebrates
the most iconic trophy in professional sports.
An homage to the beginnings of the Washington Capitals franchise.
Celebrating One-Hundred Years of Bruins.
A new brand identity for the KBO
baseball team, the SSG Landers.
Honoring the league’s best players with 21 prestigious trophies.
A bold and colorful new look for the Miami Marlins.
WHAT WE DO:
Fanbrandz creates brand assets for professional sports organizations, helping them engage with fans and tell their stories.
We work with CMOs, Marketing VPs, and Creative Directors to develop complete brand identity programs, including primary and secondary logo design, brand guidelines, support art, and style guides.
Developing brand assets is only the beginning. Those assets then become a treasury of brand tools that are passed on to internal marketing teams, ad agencies, broadcasters, and licensees — designers working in print, digital, and environmental graphics. It’s an extraordinary array of creatives all striving to communicate the brand story with one voice. And our toolbox of brand assets provides them with the continuity and flexibility they need to engage with sponsors, business partners, and most of all the fans.
As we share examples from our portfolio, we also celebrate our visionary clients and the talented people who bring these brands to life in activations all around us. Together, we build brands that connect with fans.
Learn more about what we do.
WHAT WE LOVE:
FAN PASSION
What makes a fan sit outside in below-freezing temperatures for over four hours? Passion. And sports teams have the most passionate, devoted, and engaged fans out there.
As a sports branding creative agency, our goal is to increase our knowledge about the relationships fans have with their teams and to find out what keeps those fans so incredibly loyal. We’ve done some field research into the subject over the years, culminating in our “30 Fans” video project about the depth of this fan passion. Check out the videos below.
And if you come across our work out in the wild, take a photo and tag it with the hashtag #connectwithfans!
#CONNECTWITHFANS
Some people we’ve worked with:
We’ve had the honor of working with some of the biggest names in sports, including major organizations like the NHL, storied franchises like the Boston Celtics, and popular athletic brands such as Adidas.
